Brands / Bare Mum
Bare Mum

Revolutionary postpartum care designed to support your
birth recovery and breastfeeding journey, step by step.

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Bare Mum was born out of the necessity to better
support all the incredible women in this world who
deserve to feel comfortable in their own skin as they
take on the biggest role of their lives – Motherhood.

Amelie

Founder of Bare Mum

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The Bare Mum Story

Bare Mum was born out of the necessity to better support all the incredible women in this world who deserve to feel comfortable in their own skin as they take on the biggest role of their lives – Motherhood.

Like many mums-to-be, I eagerly delved into the sea of information around preconception, pregnancy, birth, and all the welcomed (and not so welcomed) advice from family and friends. I realised that when it came to postpartum, the focus seemed to quickly shift from the carrying mother to the newborn baby.

Postpartum care for the newborn mother felt overlooked, with women expected to mostly figure things out on their own, put aside their needs to immediately care for their baby, all the while performing in their new role with positivity. Women spoke reluctantly of the challenges they had faced following childbirth and how difficult it was to navigate the transition into motherhood for fear of being judged.

I set out to create Bare Mum to demystify and destigmatise what goes on during this transformative period, empower new mums with evidence-based information, and provide practical solutions to support their unique journey. I have spent 2 years working with women’s health specialists, researching, developing, and testing (on new mums only of course!) care products designed to help women better recover from childbirth, breastfeed more comfortably and move through motherhood with confidence.