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CakeMama Club

The loyalty program designed to
support, treat and reward mamas.
What is CakeMama Club?

As a proudly mama-founded business, our customers are at the heart of everything we do, and it’s because of you that we exist. CakeMama Club is our thanks to you. It’s a maternity loyalty program designed to reward you through exclusive offers, rewards and much more.

What is CakeMama Club?

As a proudly mama-founded business, our customers are at the heart of everything we do, and it’s because of you that we exist. CakeMama Club is our thanks to you. It’s a maternity loyalty program designed to reward you through exclusive offers, rewards and much more.

Are you an influencer, blogger, media personality or just looking to collaborate? We’ve got something for you too!

What is CakeMamaClub?

As a proud mum-founded business that’s grown over the years thanks to the love of mums, we’d like to say thanks. Our customers are at the heart of everything we do, and it’s because of you that we exist. CakeMama Club is our thanks to you. It’s a loyalty program designed to reward you through exclusive offers, rewards and much more.

Does it cost anything to join?

Nope, absolutely nothing. CakeMama Club is a free program designed to reward you.

What’s in it for me?

As a member, you’ll receive tonnes of goodies like: 

  • 10% OFF your first order*.
  • Earn +1 CakeCoin for every $1 you spend, even on past orders.
  • Earn +10 CakeCoins for every product review you leave on items you’ve purchased, plus an additional 10 if you add a photo.
  • Access to VIP Offers, like Bra Bundles and sales.
  • Early access to new products and restocks.
  • Access to resources such as our Breastfeeding Guide and Bra Fitting Guide.

*Applies to all full-priced items. Not combinable with any other offer.

How do I earn CakeCoins?

  • +1 CakeCoin for every $1 you spend (net value of spend, after discounts and excludes Earn +10 CakeCoins for every product review you leave on items you’ve purchased, plus an additional 10 if you add a photo.
  • Please note that you cannot earn CakeCoins on a Gift Voucher.

How long does it take for my CakeCoins to be approved?

CakeCoins have a waiting period of 45 days to ensure no returns have been made. Once your order has passed the return window, the coins will be added to your account! 

What is the value of a CakeCoin?

100 CakeCoins = $10, 250 CakeCoins = $25, 500 CakeCoins = $50 etc. The value of the CakeCoin will depend on your region, for instance, 10 CakeCoins = $1 or £1 or €1 as it’s always equivalent to 10% of the spend.

*Note: In the event of a return, CakeCoins will not be refunded. Any balance paid in your currency will be refunded to your original payment method.

Can I use my CakeCoins in conjunction with other offers?

You sure can! CakeCoins can be used every time you shop and will be earned on every order you make.

Can I redeem my CakeCoins for cash?

No, CakeCoins can only be used as store credit.

Will my past purchases count too?

Yes! Once you sign up to CakeMama Club you’ll receive CakeCoins for all your past purchases, as long as you used the same email address.

Do my CakeCoins have an expiry date?

CakeCoins never expire.

How do I check my CakeCoin balance?

Just log in to your account, hit the CakeMama Club tab and you'll see your CakeCoin balance. You'll also receive email updates when your credits have been approved (no spam, just the essentials). 

How do I access the Maternity Bra Fitting Guide + eBook?

Upon joining, you’ll receive an email with access to download the ebooks. Alternatively, you can access them once logged in on your account page under the ‘Downloads’ section.