Join
Get 10% OFF your first order* when you join — plus earn CakeCoins when you shop and receive member-exclusive offers.
*Applies to all full-priced items. Not combinable with any other offer.
Earn
Be rewarded whenever you shop or leave a review.
Earn +10 CakeCoins for every $10 you spend.
Earn +10 CakeCoins for every review you leave*.
Save
As a member, you’ll receive a $10 reward for every $100 you spend*. Simply redeem your CakeCoins to save on whatever you fancy when you check out — happy shopping.
100 CakeCoins = $10 OFF
250 CakeCoins = $25 OFF
500 CakeCoins = $50 OFF
Enjoy
As a member you’ll get access to exclusive offers like our signature Bra Bundles, available at selected periods throughout the year. You’ll also receive access to pre-sale offers, BOGO offers plus get first dibs on restocks and new releases.
Buy 2 bras, get 10% OFF
Buy 3 bras, get 15% OFF
Buy 4+ bras, get 20% OFF
Connect
You’ll receive access to our Facebook & Instagram Lives, where we feature knowledgeable experts from a range of fields, from Lactation Consultants to Bra Fitters.
In addition, you’ll receive our Maternity Bra Fitting Guide that’s designed to get you into that perfect fit from conception right through to breastfeeding PLUS our Breastfeeding Guide, written in collaboration with Midwife Marney Atkins-Smith.
Are you an influencer, blogger, media personality or just looking to collaborate? We’ve got something for you too!
FAQs
What is CakeMamaClub?
As a proud mum-founded business that’s grown over the years thanks to the love of mums, we’d like to say thanks. Our customers are at the heart of everything we do, and it’s truly because of you that we exist. CakeMama Club is our thanks to you. It’s a loyalty program designed to reward you through exclusive offers, rewards and much more.
How do I join?
It’s super simple, just click here.
Does it cost anything to join?
Nope, absolutely nothing. CakeMama Club is a free program designed to reward you.
What’s in it for me?
As a member, you’ll receive tonnes of goodies like:
- 10% OFF your first order*.
- Earn +10 CakeCoins for every $10 you spend, even on past orders.
- Earn +10 CakeCoins for every product review you leave on items you’ve purchased.
- Access to VIP Offers, like Bra Bundles and sales.
- Early access to new products and restocks.
- Access to resources such as our Breastfeeding Guide, Bra Fitting Guide and FB/IG Lives.
*Applies to all full-priced items. Not combinable with any other offer.
How do I earn CakeCoins?
- +10 CakeCoins for every $10 you spend (net value of spend, after discounts and excludes shipping. Terms & Conditions apply.)
- +10 CakeCoins for each product review you leave on items you’ve purchased.
- Please note that you cannot earn CakeCoins on a Gift Voucher.
How long does it take for my CakeCoins to be approved?
When it comes to earning CakeCoins, there is a 45 day approval period to make sure no returns or exchanges have been made. If an exchange has occurred, the credits will be pending for another 45 days. If a return has occurred, the credits will be cancelled. For all CakeCoin activity, you’ll be notified of the changes via email.
What is the value of a CakeCoin?
100 CakeCoins = $10, 250 CakeCoins = $25, 500 CakeCoins = $50 etc. The value of the CakeCoin will depend on your region, for instance, 10 CakeCoins = $1 or £1 or €1 as it’s always equivalent to 10% of the spend.
*Note: Unfortunately CakeCoins are not real (we know, tragic) so in the event of a return they will not be refunded. Any balance paid in your currency will be refunded to your original payment method.
Can I use my CakeCoins in conjunction with other offers?
You sure can! CakeCoins can be used every time you shop and will be earned on every order you make.
*Note: Unfortunately CakeCoins are not real (we know, tragic) so in the event of a return they will not be refunded. Any balance paid in your currency will be refunded to your original payment method.
Can I redeem my CakeCoins for cash?
No, CakeCoins can only be used as store credit.
*Note: Unfortunately CakeCoins are not real (we know, tragic) so in the event of a return they will not be refunded. Any balance paid in your currency will be refunded to your original payment method.
Will my past purchases count too?
All of your past un-returned purchases (that have passed the 45-day returns period) will be added to your account the moment you join and will count towards your total CakeCoin credits as long as they were purchased using the same email address as your account.
Do my CakeCoins have an expiry date?
All of your CakeCoins will accrue and remain within your account indefinitely. Feel free to use them when they hit the account, save them up, or wait until your next pregnancy to use them.
How do I check my CakeCoin balance?
Just log in to your account, hit the CakeMama Club tab and you'll see your CakeCoin balance. You'll also receive e-mail updates when your credits have been approved (no spam, just the essentials).
How will I find out about upcoming sales?
Whenever we run a sale, offer, giveaway or competition, you’ll receive an email with all the deets you need to know. You’ll also find the offer listed in the notification banner located at the top of every page, or visit our coupons and promo codes page to find all of our latest (and up to date) Cake Maternity coupon codes and offers.
How do I access the Maternity Bra Fitting Guide + eBook?
Upon joining, you’ll receive an email with access to download the ebooks. Alternatively, you can access them once logged in on your account page under the ‘Downloads’ section.
How do I join the FB lives?
We’ll notify you via email with the Live date and time, as well as a reminder closer to the event so you don’t miss out. Keep an eye out for them because we’ll have lots of exciting, entertaining and educational content coming your way. Make sure to follow out Instagram and Facebook to stay in the loop.